SEO
FACT: Most people will click only on websites within the first few pages of search results.
Sometimes search engines can return hundreds if not thousands of results. How do you make sure that your website appears on that coveted first page? Search engine optimisation (SEO) involves optimising your website so that the search-bots recognise it as more relevant to a search and rank it higher in the results. This helps your site by boosting traffic with more internet users seeing your page. And more traffic means more business for your company!
Web Design Peterborough can considerably increase your web traffic through on-page and off-page SEO. We find that a combination of the two is most effective for our clients.
- On-page optimisation: We research the most relevant search terms for your area, your product, service and organisation. Then we ensure that these keywords occur at maximum density in the text, headings and tags of your page. Copy should include plenty of keywords without reading in a repetitive or forced manner.
- Off-page optimisation: The search engines interpret links to your website as indicating its high relevance. Our team places backlinks across the internet and we also use blogs and other fresh content to maintain high positioning in the search listings.